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6 Predictions For The Scope Of Video Marketing In The Long Run

6 Predictions For The Scope Of Video Marketing In The Long Run

There was a time when video production in advertising and marketing were deemed to be a thing which can boost conversions. Today it continues to be so, but with different needs and wants, such as follows:

1. The hype for 4K resolution: Earlier 4K resolution created a lot of hype for videos. Today it has become a trend such that it is considered as a normal act. Cameras boasting some of the most advanced technologies have a resolution of 8K and above. This is irrelevant for marketers because video marketing is all about videos being on the internet and it is taking time to figure out how to handle 4K videos. Sometimes internet cannot handle videos with high definition. Therefore if you want to produce videos at 4K or beyond 4K, you have to think twice before doing it.

2. Hype for 360 degree videos: With the introduction of 360 videos, there has been a trend in the marketing scenario with a lot of people trying it out and bringing out attractive videos. But today the hype has died down because it does not deliver a video which can narrate a story which can create an impact compared to regular videos. Marketers are also not using them for alternate uses either.

3. Complexity of Facebook advertisements: Facebook has evolved into a video hub with a lot of videos being viewed by a lot of people around the world. With this popularity, video marketing through Facebook has continued to increase. There are some studies which suggest that a majority of Facebook videos are being viewed without sound, which enables marketers to create videos such that they have to create videos which can tell a story even without sound. Video marketing through Facebook is a practice which has to be understood by marketers in detail and take steps accordingly in order to minimize the loss of money being invested in this.

4. Paid promotion on Facebook: With a lot of videos being uploaded everyday on Facebook, Mark Zuckerberg has predicted that Facebook might evolve to become one of the major video hubs. This means that a lot of videos will be uploaded and if you are into video marketing on Facebook, there are chances that your video will lose itself amidst the huge number of videos being uploaded on a daily basis. If you want your video to have some preference, it has to be a paid promotion. Paid promotions will help Facebook boost up your ad videos and gain more visibility. In other words, uploading videos on Facebook will be free of cost, but gaining visibility amidst the huge number of videos being uploaded everyday will be a paid venture.

5. The scope of VR and AR: Virtual Reality (VR) and Augmented Reality (AR) might sound very fancy, but actually marketers are not using much of both. Although it might sound so tech savy, it is limited to certain applications like gaming. It is exciting to use such technologies because they generate a lot of excitement, so marketers should just figure out how to utilize them to gain conversions. In other words, it is not much relevant today, although the future is not so predictable for it.

6. Video analytics: For a marketer, it is necessary to measure the returns for the time, efforts and money invested. Video production is now being guided by video analytics which enables marketers measure, analyse and understand the performance of the video. By using such analytics, marketers can now understand what can be delivered to the audience to ensure maximum returns. If video production delivers poor returns, they can simply drop the idea of the same and vice versa. By using analytics, marketers can understand the ROI through video production.

We at Radiance Vision consist of a bunch of talented and experienced members who will help you meet your requirements in video production based on your needs, wants and budgets.