8 Ways How Video Marketing has become a Trend

Videos are a powerful source of communication. It is more efficient than a lot of words being read, due to which video marketing is now a useful way for marketing techniques by companies. It has redefined the scenario of digital advertising and marketing. With a lot of innovation being used in this, marketers are coming up with a lot of trends or setting a lot of trends in video marketing. Here are some of them:

1. Video first: This term was created by Facebook. It is about a phenomenon about consumers who don’t want to just watch videos, but produce them too. Social media makes it easy for us to watch videos.

2. Live video: If social media makes it easy for us to watch videos, then live streaming is one of the ways. Around 13% of thee web traffic comes from live videos. Social media sites such as Instagram and Facebook are making live streaming possible. Live videos have become a trend, be it for watching an event or for communicating something. For companies which are looking forward for digital marketing, here are some of the ways in which it can be favourable:

• More economical as a lot of time and money are being saved which would have resulted in planning a video shoot.

• Authenticity

• People tend to spend a lot of time watching live videos rather than normal ones

3. Square shaped videos: With people coming up with creative ways to produce videos, people are opting for videos being shot in a square format and it has proved to be successful through its leads being generated. It occupies more space in the Facebook news section and it is engaged frequently.

4. Cost reduction: Video production has become cheaper. With the advent of smart phones, it has become easy to shoot and edit videos, thus reducing a lot of expenses too. Smart phones tend to have a lot of apps and softwares which makes video production easy and simple. But if you want to shoot professional videos, you have to approach an expert for which you have to pay for the services being done.

5. Video and e learning: Videos are not just a tool used to generate more profits. It can also be used to transmit information in a proper way. So, videos are also being used for training employees. With quality content being shot, it is indeed a lucrative way to educate the masses as it has proved to be more effective than just words.

6. Paid videos: Although uploading videos on Facebook is free, a lot of videos tend to overlap them as Facebook is evolving into a video hub where thousands of videos are being uploaded. Therefore to stay on the surface, Facebook manages paid campaigns for capturing more leads. With money being paid, Facebbok wil ensure that the videos are not overlapped by the other videos being uploaded and they end up capturing the attention of the users.

7. Mobile videos: Videos are proving to be a successful venture because it has integrated cell phones and mobile networks. Today with a smart phone in our hands, we can simply shoot videos with the push of a button. Video marketing has ventured into various other forms which have been trending too, for example 360 degrees videos.

8. It is everywhere: Video marketing is everywhere. It is all about thinking outside the box and coming up with a lot of new ideas about what to create and how to create. A lot of platforms, such as YouTube, Facebook, Instagram etc can accommodate videos. However one must know that videos uploaded on one platofmr might not be compatible in another platform. It could be due to format restrictions, time limit restrictions etc. So it is important to create videos accordingly for various platforms.

We at Radiance Vision provide video production services. Our experienced team will help our clients with their requirements based on their needs and wants