How to create catchy videos so people watch it till the end

Videos are considered to be an amazing mode of communication. It has become a need for companies incorporating the same into their marketing campaigns for more turnovers. But out of all the companies which adopt videos in marketing, only some emerge successful. Do you know why? Here are some reasons which make people watch videos till the end:

1. Content is King: This is the critical part of any video. When someone watches a video, an investment takes place. The viewer invests time and attention in your video, the return being a value. A value of exchange. If you do not give a value, then people will not watch the videos. If you want your viewers to watch your videos till the end, you have to deliver something which they haven’t seen. Something which is one of a kind. A lot of factors like unique content, expertise, presentation style etc play an important role in the making. Experts suggests that videos which strike a balance between your company’s identity and your audience’s interest.

2. Be honest: People tend to stumble upon a lot of pointless videos when they aim at watching something meaningful. They come across a lot of channels which claims to have worthy content but in the end they won’t be having any. If you prove yourself that you have some worthy content, you have an edge over those who don’t. Eventually you will have more chances of grabbing their attention. Therefore it is very important to be honest and not misleading as if people tend to feel that you are not providing honest content, they will stop watching your videos.

3. Excitement Creation: It is very important to gain the attention of your viewers in the beginning of your videos. In order to do that, you can create some excitement. Excitement and misleading content go hand in hand. If your content creates excitement but turns out to be misleading, then it can prove to be detrimental to the video marketing campaign to your company. Therefore it is necessary to hook your audience in the beginning and prove your point. If you can grab the attention of your viewers by creating some excitement within the first 8 seconds, then you have more chances of gaining their attention.

4. Tease your audience: Studies suggest that people tend to remember incomplete tasks more than complete tasks. People tend to have a crave closure, being the reason why unanswered questions create a lot of curiosity among the people. If curiosity is increased, then there are more chances of retention among the people’s minds. In other words, you are pulling the legs of your viewers. If you do, you end up creating a lot of curiosity too. Through this they will be eager to know what is going to come next.

5. Be open to Changes: If your videos have a monotonous tone, people tend to lose interest in your videos. It is necessary to have some changes. Changes might not necessarily refer to having a huge variety of videos. It can also mean your videos having a different tone in every 15 seconds. By having different tones, you don’t end up boring your audience, thus having them glued to your different types of videos.

6. Use music: The music in a video stays in the minds of your viewers, if it is catchy. It can create a sublime effect. If it is too loud it can annoy your viewer. Music can be done to set a tone in the videos. It can be used to grab the attention of your audience. Sound effects can play a huge role in the video watching experience of your viewers.

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