A corporate film is a reflection of a company’s corporate identity, values, vision, mission, business ethics and strategy. They help to communicate the same to all stakeholders clearly and unambiguously.
Corporate Videos are primarily created for two purposes:
For Internal Use within a company: in such a case the target audience are the key stake-holders in the company. These could be partners, investors, clients, vendors, bankers, regulators, employees and shareholders. These videos usually highlight company philosophy, development processes, working strategies. They are also used to provide training to employees.
To Showcase the Company: It is a great way to reach your potential customers as well as working partners. It introduces your company, what it does and what you have to offer in a matter of minutes. The audio-visual narration has a higher level of retention and also lends credibility to your company.