An Explainer Video is a short animated video of less than 2 minutes duration that explains a product or service in an easy and engaging manner and helps to increase conversions. Almost 50% of Internet Users Look for Videos related to product or service Before Visiting a Store (ThinkWithGoogle).
What are the benefits of an explainer video?
Explainer videos take the guess work out of explaining the usefulness and basic function of a product or service. People gain a better understanding of a product or service once they see and hear someone explain it. An explainer video helps you to connect better with your potential customer by explaining what your business can do for them and why they should choose you over other competing businesses.
These animated marketing videos not only help you to explain your business and value propositions, but also increase the average time spent on your website. People spend on an average 2.6 X More Time on Pages with Video than without.
And Consumers are at least 64% more likely to purchase a product or service that has a video representation.