Listen To Your Ads Calls With Google’s Call Recording. Know More

Google Ads has begun a fresh characteristic granting promoters to record phone calls that arise from call ads or extensions. While Google has provided call tracking for times, this level presents a space to vet out reformation nature beyond just staring at total calls and call time. In annexation, this move positions Google’s free built-in outcome to face better with third-party call tracking providers, for which call recording is a privilege. Of course, third-party providers, however, allow tracking outside of Google. Still, inadequate merchants may be more inclined towards a free solution when they earlier might have consented to a call tracking program.

Here is a pair of shortcomings to be conscious of:

Google will store recordings for 30 days. However, companies that need to examine more on recordings will notice the value in a paid call tracking solution.

Call recording covers US-based numbers mainly (based on Google’s info so far).

To enable call recording, you need to have enabled call reporting in the account and verified domain ownership for all URLs associated with call ads and extensions. Verification can take place via either of the two methods. First, you can add a Google Ads conversion tag or remarketing tag to the site. Second, you can link Google Search Console to your Google Ads account.

To switch on call recording:

Go to Account Settings and watch for the Call Reporting segment.

Choose “On” under “Save call recordings for 30 days.” You will need to accept Terms & Conditions the first time you select this for the account.

Note that if you turn the setting off, nobody will be able to play any pre-existing recordings.

By allowing call recording, you can operate calls delivered to your call advertisements and your call and position extensions. Users with Official passage can always toggle the trait on and off. Switching this trait off will restrict all users of the account from operating any existing recordings. For legal purposes, callers will hear a message letting them know that the call is recording.

To hear recordings, go to Reports from the top menu. Select Predefined Reports > Extensions > Call Details. You can immediately attach a “Recording” section in the record to perform call audio.

Closing Thoughts

This report probably proffers you supplementary food for thinking about call tracking and why you may need to listen to the call recordings. Some companies use call recordings as a training opportunity to improve their customer service, increasing sales performance. For any help related to Google call recording, contact Radiance Vision. We offer a highly experienced team of AV service providers in Mumbai and Vashi. Reach out to our website now for more information.

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